Final Reflection

1. Reading back over my blog posts, It was interesting to see which ones I remembered as being somewhat fun and which ones I dreaded. I remember a really strong feeling of accomplishment when I came up with an idea and realized it hadn't been implemented yet, and that it was something extremely relevant to me. I remember absolutely dreading the reading reflections or the assignments that required multiple interviews. After a few of them, I began running out of people to interview and didn't have the desire or time to go meet new people to interview.

2. The most formative experience for me was teaching myself how to speak and convey what I meant. Listening to recordings of my interviews allowed me to pick up on things to change with what I say and how I say it. My goal the past year has been to improve my professional communication skills and some of the assignments really helped with that.

3. I wouldn't say I see myself as an entrepreneur. I understand the process much better, but I don't have that itch to continue finding new markets to exploit. My career goals lie somewhere else. I may one day want to start a business withing my field, but not necessarily a new or creative idea.

4. I would recommend students taking this course really understand how much of a time commitment it is. At first when you think no exams, you think easier class. While the class wasn't hard, not having time or resources to perform some of the interviews really sets you back. I'd also say that just because you fell behind, you need to pick back up. I fell behind and just stayed there and I wish I would've continued working harder. This class requires planning ahead and going out of your comfort zone, so my advice is to be ready for that.

Making it Real

https://docs.google.com/document/d/1AXlgFLIa7WNOO_UAXRJdJ6fU5YdJT3yAeagR5aWrons/edit?usp=sharing

Exit Strategy

I would plan on selling the business in as little time as possible to help pay for flight training and college. I don't have the drive to run my own business for a long period of time. I want to fly for a living and running my own business would be more than just flying, I would have to work other jobs. The only influence this has had on my plans is that I only want to get the business up and running, I wouldn't be looking ahead at the future of the company.

Celebrating Failure

This class has made me fail several times. With the length of the Summer C semester and working a job and having other commitments, my time has been stretched thin and I often forget or willfully neglect assignments for this class. It is embarrassing that I may end up with a poor grade in a class that should be easy to do well in. At times, it makes me want to drop the course. The main thing its taught me is to not stretch myself too thin. I thought I could handle all of these responsibilities but instead it has decreased my performance in all of them. In the future, I will only accept what I am capable of doing to the best of my ability. This class has made me fail in a stupid way, and I need to push myself harder.

Venture Concept

Opportunity:

Problem: There is a lack of aerial sight-seeing tours or charter travel by air within the Cayman Islands and neighboring islands.

Who: Tourists and residents within the Cayman Islands or who plan on visiting the Cayman Islands and would like to travel in a unique or privatized way. Also tourists or residents who would like a new style of touring the islands and surrounding areas.

Where: The Cayman Islands specifically, but neighboring Caribbean islands as well.

Current Solution: There is currently a helicopter tour on the island, but one helicopter with one pilot will not sustain the mass influx of tourists during high season.

How long will it be open: Someone will surely recognize this problem soon and given the right person, would be able to exploit the opportunity.

Innovation:

Seaplane tours are very popular among tourists or by travelling residents in small islands. Seaplane charters to neighboring countries and islands or sight-seeing tours would be something that could be very profitable in the Cayman Islands.

The customer would be paying for travel or tours by seaplane. The money would specifically be used for operating costs of the airplane and the pilot’s time. The price would be too difficult to determine right now due to the different operating costs of airplanes and the different taxation system in the Islands. My best estimate would be a flat rate of $150 per hour and an extra $25 per person.

Venture Concept:

Applying seaplane tours and charters in the Cayman Islands would be an easy task. It would offer an alternative to airline travel between the 3 islands and be a more interesting way to travel. Tours would be able to reach places that would take boats too long to get to and cars can’t go. The most difficult part would be competing with the long established helicopter tour pilot, but in season there will be plenty of business to be going around.

Unfair Advantage: Being a citizen and having the right to work in the Cayman Islands is something that eliminates several competitors and having my seaplane license is another advantage.

What’s Next: The company would initially start with one small airplane but in 5 years it would be incredible to watch it grow to multiple planes and pilots or to larger planes for large charters.

What’s Next: I want to be a big name in the aviation community, however that comes to be. If this venture would help boost me into a prominent aviation figure, that is what I would like.

My Unfair Advantage

Social Capital:


1) Claude
-V: Claude's input and advice was invaluable to me. He advised me on how to design my product, how to seek a patent, how to word my application for a patent, etc.
-R: Claude is a rare commodity in that he teaches engineering and entrepreneurship and has created products with patents and sold them before. I don't know many other people who have done that.
-I: Anyone could imitate this if they found a similarly qualified person.
-N: There is no way I would have learned as much from Claude as I did from anyone else or my own research. He couldn't be substituted.
2) John
-V: I need a person with technology and programming skills to move forward with my product. John has those skills and experiences.
-R: Computer and software programmers are not that rare.
-I: Most people with a computer programming degree could imitate this skillset
-N: By skill set alone, he is easily substitutable.
3) Jonathan
-V: Jonathan is constantly around pilots and trying to improve their lives, and pilots would generally trust him if he were to offer up a new product or advice on a product.
-R: He is the only airport manager I know, so to me he is rare.
-I: If someone was able to find an airport manager, they could  imitate his value.
-N: Because I do not know any other people in his position, I would argue he is not substitutable.
4) Jordan
-V: Jordan would have value in endorsing my product. As a flight instructor, his concern is safety and he said if the product improved safety he would definitely endorse it.
-R: Flight instructors are not rare at all so I could easily find more endorsers.
-I: Anyone could endorse anyone's product, flight instructor or not. Easily imitable.
-N: He is easily substituted for any other instructor. The more the better though.
5) Kelsey: Kelsey is also a flight instructor so her VRIN is the same as Jordan
6) Will: Will is also a flight instructor so his VRIN is the same as Jordan and Kelsey.


Human Capital:


7)Work Ethic
-V: A strong work ethic is extremely valuable today. Companies need people who can grind out their work and push things through and make things happen.
-R: Among young people, I am seeing a lack of work ethic in the majority of them.
-I: It can be imitated, but it is not something that changes overnight.
-N: It cannot be substituted. Without a strong work ethic, the product would be mediocre, if it was ever even created.
8) Flying Knowledge
-V: This is pretty valuable to my product. I need to know what the problem is and what new problems could arise from it that I'd need to solve.
-R: Most pilots would have the same knowledge base as me, varying based on experience.
-I: Easily imitable
-N: Not substitutable at all. Without the knowledge, I could not make this product happen.
9) People-Skills
-V: These are not so valuable to my product. They are only useful after my product is on the market.
-R: Several people have great people-skills.
-I: Easily copied, possibly even easily faked.
-N: I could still envision myself being successful without these.
10) Ability to Test Device
-V: I can firsthand test out the glitches in my product and what problems might be caused. I don't have to rely on an expert's opinion.
-R: I could find other pilot's to do it if I needed to.
-I: Only other pilots would have the ability to test their product, non-pilots would have to hire someone.
-N: Not having this would be like a chef not being able to taste his food. You would not be able to know if it is up to your standards.


My most important resource is Claude. He can mentor me through the entrepreneurial process and has given me advice, articles to read, and resources to use going forward in the process. There is a very strong chance I will continue with this idea after the class ends and Claude is one of the main people pushing and helping me.

Growing My Social Capital

1) John


John is a former roommate of mine who is a computer science major and has developed apps in the past and sold them. He is currently working as an iOS developer for a tech startup.


He will be the Domain Expert for this assignment. While he doesn't have any experience in aviation, he has the technological background to develop my product as an app or a device and program it to work the way I desire.


I met him through my fraternity and we became roommates about a year after meeting. I recently asked him if he would be willing to help me with this idea and he said he would be more than willing.


Our exchange with each other is good. We are close friends and lived together for a year so we get along well and are good at dividing work and accomplishing our own individual tasks for a broader goal.


Including him in my network will solve the problem of my lack of programming knowledge or skills and allow me to continue with my ideas without having to learn a whole new skill set.


2) Jim


Jim is the chief pilot for the company he works for. He has been flying for over 20 years and knows hundreds of other pilots.


He will be the "Market Expert" for this assignment. He represents a large portion of my market because he flies a twin engine, complex airplane by himself. He is exactly the type of pilot I have targeted for my product. He also knows several other pilots and how to communicate my ideas to them.


I am interning at the company Jim flies for and have had multiple conversations about my product and flying with him. He seems interested in my product and I enjoy talking to him about flying.


There really isn't a favor either of us have done for each other, but I am sure he would be glad to help me just as I am glad to help him. We have a good exchange between the two of us.


Jim is an experienced and well-known member of the flying community where I live and is my ideal customer. He would be able to help me market my product to other pilots and decide what features other pilots would like to see.


3) Jonathan


Jonathan is a general manager of an airport. He has worked at several airports throughout his career as well as an airline. Jonathan also has his pilot's license.


Jonathan will be the "Supplier" for this assignment. He runs the day to day operations of the airport and sells fuel, parking, rental cars, and other services to pilots.


Jonathan is my boss. I brought up my concerns for safety and checklists and he thought my idea was good.


Our exchange is what is normal between a boss and an intern. He asks me to do something and I do it. I wouldn't say they are favors since they are part of my job. Other than that, I think he would be willing to help me out and vice-versa.


He has access to pilots who fit my intended market every single day. He sees their needs and frustrations and could help me innovate new ideas and include my product among the products and services he already sells.




Reflection: This was actually one of the easier networking exercises I have done for this class. The main reason is due to the acquisition of my internship. I now have access to several people involved in the aviation community and it is easier to find people to interview or network with. If I didn't have this internship, this would have been the most difficult exercise because I was running out of pilots I knew who I could interview.

Idea Napkin No. 2

Unfortunately, I only received one comment on my Idea Napkin No. 1 rather than four comments, so my feedback was minimal. I will still try to differentiate from the first Idea Napkin assignment based on feedback I've received on other assignments and through interviews.


Who am I?


My main skills are in regard to my people skills, flying skills, and the vision I have. People have told me I tend to be a very comfortable person to be around in a professional environment. I am also a great pilot, and I am always looking for ways to improve my flying and overall safety for pilots. If I were to go forward with this business, I am not sure whether I would want to sell it or keep improving it. It would not be something I would make my career out of, but more so to make money, improve safety, and boost my resume.


What am I offering to customers?


I am offering a product that will improve safety and efficiency in the cockpit during critical phases of flight for pilots who are alone. Airline pilots have a copilot to do checklists while they safely maneuver the plane, but a single pilot has to do both at the same time. My product will act as a co-pilot and read a checklist step by step and allow you to safely perform checklist steps without having to read it and take your eyes away from essential tasks.


Who are you offering it to?


Like I mentioned, airline pilots or pilots working in crews do not need this product. This product is for single pilots who would like to reduce their workload and enhance safety. Not all aircraft have complex checklists, and not all pilots need this product. So this product is designed for single pilots flying complex aircraft in busy or stressful conditions.


Why do they care?


Accidents can happen to anyone, anywhere, and anytime. Flying is no different, in fact it is worse. As a pilot, the customer will already know how important safety and using all available resources is. If this product will actually improve safety, most pilots will at least give it a trial run.


What are my core competencies?


I have a strong work ethic, am personable, honest, and knowledgeable in regards to flying and safety concerns. I want to improve safety in an area of my life, and I will apply my work ethic to the solution to create a reliable product at a fair price. I know what the product needs to have in order to improve safety without causing any problems or being too confusing to use.




Feedback Memo: I didn't get much from the actual feedback on this assignment, but I will use some other feedback I received. The five things I took away from my feedback are the following:


1. Price and style do not matter when the product's goal is improving safety. Most people will pay more if it will truly improve safety.


2. Quality and durability are the most important factors to the customer. The product needs to be easy to use, do what it is supposed to do, do it well, and not be susceptible to breaking (If it is a physical product) or glitching (If it is an app).


3. The main concern for this product is that it could foster complacency or could cause more background noise and make pilots' workload harder. I will have to find ways to mitigate those concerns.


4. So far, nothing like this exists on the market and I am going about this the right way. I should begin looking for ways to patent it and people who would be able to help with the programming aspect. (According to one of my interviews.)


5. Only certain pilots will need this because crew environments already have the checklist function built into the crew dynamics.


I incorporated these into my new Idea Napkin by making safety the main point and narrowing my customer segment. I also used some feedback I received about myself into my core competencies.

My Customer's Avatar

My customer is probably a male 60-70% of the time and a female 30-40% of the time. It will typically be someone from the age of 19-30, with a small percentage being over 30 years old. They most likely do not have children, and if they do, they do not have more than one or two. They drive whatever car they can afford. The majority of them are student pilots, recreational pilots, charter pilots, and flight instructors. The reason they are mostly under 30 is because most flight instructors only use the job as a stepping stone to airlines or corporate jets where they will have a co-pilot. The same is true for charter pilots and student pilots, who will eventually make it to their career and have a person to do the role of my device. The customer has a strong desire to improve safety and is always looking for ways to decrease potential for accidents. The customer has a heavy and stressful workload and would like to find a way to decrease it.


I have most of the qualities listed above in common with my customer. I am a pilot who is training to be a flight instructor, I am 21, I have a heavy workload when flying and would like to find a way to reduce it, and safety is always at the forefront of my mind while I am flying. It is not a coincidence that I share these attributes because I would very easily be a customer for this product if someone else created it.

 

Liberennials

This word is a mix of the word liberal and millennial. I decided to go with this because there much like a difference in people's beliefs within a political party, there is also a difference in beliefs due to people's age. Liberennials is a word to describe millennials who are not traditionally liberal in their political beliefs, but a different kind of liberal. I specifically used this word for in place of "millennials" whenever talking or reading about young democrats or young Bernie Sanders supporters. A few people took offense to the word, but I quickly told them it was not intended to be an insult, just to differentiate between liberal and conservative millennials and young and old democrats. It hasn't really caught on, and I think most people have ignored it for the most part.

Alternative and Post Purchase Evaluation

Disclaimer: I was unable to find any pilots available to interview, but I was able to find 3 people who knew or were related to pilots who were able to answer these questions.

Claude
https://soundcloud.com/user-240906264/claude-charron-figuring-out-buyer-behavior-2

Jay
https://soundcloud.com/user-240906264/jay

Jared
https://soundcloud.com/user-240906264/jared

Summary: All three of them agreed that based on the pilots they knew, they would think that price wouldn't be an important factor when evaluating alternatives where as quality, durability, and functionality all would be. They also said that while most pilots tend to have a certain "style", the style or design of the product would be a benefit, but not a factor in a decision. Jared and Jay were both able to say that the product's price was not important and that the person would most likely buy it in a store rather than online so that they could hold it and ask questions before buying it. Claude was the most insightful interview as he does engineering and design classes for students at a high school in Miami, and was able to give great feedback. Claude's main point was that if it provided a safer alternative to a current method, than price was a moot point and that the purchase was good. If it hindered safety or took longer than the current method, it was a bad purchase.

Price: Not Important
Quality: Extremely Important
Durability: Important
Style: Beneficial, not a deciding factor

Online: Would research online, but buy in store
Store: Most likely to be purchased in store.

Important Factors After Purchase: Funcionality, does it do what it says it does and do it well
Good Purchase: It saves time and increases safety, it's durable.
Bad Purchase: It hinders safety, takes more time, or breaks easily

Halfway Reflection

ENT 3003 is not the hardest class or the most boring class you will take here at the University of Florida. What it will be is a class that puts you out of your comfort zone and makes you think in a way you maybe hadn't before. Several assignments involve interviewing people, and since I am the type of student who submits assignments last minute, I have had to start working more in advance of deadlines in order to finish. For me, I wanted to settle for a C in this class once I realized how much interviewing and seemingly odd assignments there were. However, I remembered that I took this class to boost my GPA, and kept working and eventually started really liking my idea that I came up with, and after reading the Wright Brothers book, I saw how hard they were able to work outside of their comfort zones and that inspired me to work even harder. If you are considering taking this class next year, I'd first tell you to make sure you plan all of your work ahead of time so you don't get caught in situations like I did, regardless of if you think you can do it either way. Then, I would tell you to really take time to find a solution to a problem that you not only think is viable, but that you also would really be interested in. It makes the assignments easier knowing that they interest you. Lastly, I would tell you to really give honest feedback on other students' ideas. You may be in it for the grade only, but they may actually want to see how other people view their idea. Don't be afraid to give constructive criticism. The work won't be hard. Some of it will even be fun. The main thing to know going into this class is that it takes time, and the more critically you think going forward, the easier the class becomes.

Idea Napkin No. 1

I am a pilot who is seeking to earn his Flight Instructor Certificate. I have a profound desire to enhance safety in small aircraft and create a safe, efficient, and fun attitude for pilots. My goal in life is to do as much as I possibly can to benefit the aviation community as a pilot, entrepreneur, and any other way possible.

I am offering to customers a device that will allow an audio playback of aircraft check-lists, which any pilot will tell you are an essential part of their routine, so that pilots flying alone will not have to worry about the distraction of taking their eyes off of the instruments or surroundings in order to perform necessary actions.

I am offering this product to pilots of small aircraft who struggle with a heavy workload due to flying alone or with passengers who would not be of help. Pilots who look to increase their safety and manage a workload at a convenient cost. Any pilot of any small aircraft flying alone would be in the market for this device.

They care because the number one goal of any pilot is to safely perform flights for whatever purpose they are flying. Safety is always the number one concern for pilots, and this is a way to limit distractions and enhance safety.

My competencies involve a strong business mind and knowledge of aviation and accidents in aviation. I have a strong knowledge of what would be needed for this device and a great network of people to help me create it.

Most of these elements do fit together. The main aspect that is lacking is my lack of programming expertise. I would have no idea how to set that up and it would take years to learn to program a device like this properly without help.

Week 7 Reading Reflection

For the first reading reflection, I chose the Wright Brothers by David McCullough due to the fact that my idea is based on a device that will aid pilots.

What surprised me the most about the Wright brothers was there relentless work ethic and their consistency of character. Throughout the entire book, there were several mentions of the brothers humility, values, and abstinence from drinking or smoking. I was also surprised by the fact that neither of them ever married and that Wilbur died at such a young age of 45 years old.

The work ethic of the brothers was one of the key themes throughout the reading. Working hard in their newspaper business, transitioning to a bicycle shop, and then experimenting with aviation, they always were trying to be the best at what they did. Self-funding and refusing financing from wealthy supporters, the brothers prided themselves on their ability to work hard and make it on their own. They embodied the iconic image of an industrial man in 20th century America. Greeted with constant failure, subject to the harshest criticisms, and faced with injury and deaths, the brothers would never give up. That is what I most admired about them.

The least admirable quality I found with the brothers was they were always so high strung and so private. It would be really interesting to get to see more into their personal lives and who they were around friends, but there isn't too much to know there because they were always guarded.

The Wrights encountered extreme failure throughout their entire lives. I wish I had counted how many times they had a glider or plane broken while being shipped, due to a crash, or due to chance events like a piston-head exploding. Orville was nearly killed in a crash at Fort Myer, Virginia and an army lieutenant was killed in that same crash. They were scolded and referred to as fools. Even when they had succeeded in flight, the US government wouldn't even attempt to come and see what they had accomplished to help further their progress. They just kept working anyways. Even after being shut down and called liars, they never quit and improved their machines and took to Europe and became celebrities. It took nearly four years before the world took notice that the brothers had achieved flight.

The Wrights never went to or graduated college. They were, however, skilled in crafting and mechanical handiwork. They were also competent readers and were adamant about learning anything they could. If they needed to add something to their plane, (motors and propellers) they read everything they could on the subject to be able to craft and utilize it. They were incredible researchers and adept at applying what they learned to their work.

The part of the reading that confused me the most was that it took so long for people to take notice of what was going on. The Wright brothers had flown in 1903, and were conducting flights for almost four years before their achievements began to be realized. The government of their  country had seen pictures and testimonies of the flights and yet were too stubborn to investigate it.

I would ask if Wilbur had any idea where he expected aviation to be 40 years in the future. Orville was able to see the advancements of Jet technology through World War II, but Wilbur died before any major breakthroughs. I would want to know what his thoughts on future innovation would be. I would also ask if one of them would like me to take them flying in a modern airplane.

Their opinion of hard work was that it was necessary and honorable, and it was part of their every day lives. I like to think I agree with that, but I don't necessarily always live by it as they did.

Tweaking the Innovation

Revenue Drivers

1. Physical device that plays audio checklists, briefs approaches, and performs call-outs.

• Charge for different quality levels of device (Base model, Advanced Model, Premium Model.

Core: Allows for safer and easier workload management within the cockpit for pilots

Tangible: Designed to fit in the cockpit, bluetooth or chord connection, solid construction, efficient battery, ergonomical button design, durable screen

Augmented: Warranty on the device

2. Downloadable software for approaches, checklists, and call-outs.

• Charge for different amounts of files.  ($20 for 1, $38 for 2 files, and $50 for 5 files)
• Combo Packages for files (5 checklists and 5 approaches for one price)

Core: Checklists that are easily downloadable onto the device for audio playback

Tangible: Error-free recording, appropriate voice inflections, accurate charts/checklists, large selection

Augmented: Having the audio charts/checklists certified by the FAA, different voice options (male, female, fast, slow, etc)

3.Accessories for the Physical Device

• Cases
• Chords
• Chargers
• Batteries
• Upgrades

Core: Add-Ons to improve functionality and increase customization of device.

Tangible: Higher memory units, bigger batteries, stronger, cases

Augmented: Personalized accessories

My Solution

The problem I have identified is the difficulty in reading and performing checklist items while devoting attention to other critical duties while flying. While most people didn't consider it a need, they did express interest in finding ways to improve safety.

My solution is a device that plays an audio version of your checklist to you rather than having you read it yourself. The main concerns with the device were complacency with the pilot, confusion with several other sounds coming over the audio system (ATC, Warnings, other pilots, etc.). I feel like those could be mitigated with a pause button to pause when other noises come on, a back button to replay any steps that would be missed, and reinforcing the idea that it is a supplementary tool rather than a replacement.

Looking for Opportunity

1. Economic Trend - Iowa Residents Favor Beef

• A.) http://www.newtondailynews.com/2016/05/23/consumer-trends-beef-top-of-mind-in-iowa/aajc5ez/

• B.)The article states that 82% of Iowa residents consider beef to be in their top choices for meat consumption. On top of that, 47% of them eat beef three or more times per week.

• C.)The customer for this opportunity would be anyone in Iowa who is not a vegetarian and can afford to purchase beef on a regular basis. Anyone with any knowledge of farming or butchering could exploit this market.

• D.)Considering how much beef is consumed in Iowa, I think anyone who can raise or butcher high quality beef at an affordable price would be able to take a decent size of the market, competing with grocery stores and supermarkets. Personally, if I knew of a quality butcher near me, I would be much more willing to purchase my meats from them rather than a supermarket. For someone with no experience in that area, it may be more difficult to exploit.

• E.)I saw this opportunity most likely because I cook beef a lot and would love to have a local butcher. Seeing that so much is consumed in one state (9% higher than the national average), I think a butcher shop or a cattle farm would be a great opportunity to take into consideration.

2. Economic Trend - Mobile Phone Users Gravitating towards Mobile Payments

• A.) http://www.thestar.com.my/tech/tech-news/2016/05/20/mobile-customers-check-phones-over-80-bil-times-a-day/

• B.)According to the article, 20% of consumers in developed markets use mobile payments in developing markets, that number jumps to 47%. With so much money being exchanged on mobile devices and people so unaware of the dangers of sending money over a mobile devices, there must be an opportunity for simple security apps, software, or training seminars to sell to customers.

• C.)The customer for this opportunity would be any mobile phone user who uses their device to make payments in a store, on-line, or to another device. 

• D.)I think anyone who has a knack for technology and software could make a base model for a security app. Something that is more in depth might require more advanced technology and more funding than the average entrepreneur would have access to, but it could be a pitch to a large software developer. 

• E.)I saw this opportunity because I realize how easy it is to already get scammed with stolen cash or credit card information and how little people, myself included, understand about the workings of electronic payments and all the channels they travel through. Some kind of app that keeps track of where your money is at all times or a seminar to teach about being safe with this kind of technology would probably be at the least marginally successful.

3. Regulation Change - Higher Standards for Automobiles by 2025

• A.)http://www.accessmagazine.org/articles/fall-2012/new-automobile-regulations/

• B)Cars must have double the fuel efficiency and half of the Carbon Dioxide emissions by 2025. 

• C) The customer for this opportunity will be everybody looking to buy automobiles in the years shortly before and long-term after 2025. 

• D.) The article mentions that 70% of chemical energy is lost to the combustion process. The opportunity exists for somebody to innovate a new type of engine, a new type of fuel, a cheaper alternative to electric cars (Tesla), or to create a new form of individual transportation that rivals automobiles financially and among consumers. It will take somebody with an extremely innovative mind or with a very good scientific mind to capitalize on this opportunity.

• E.) I am not sure if anything led me to see this opportunity more than anyone else would have. I think it is pretty obvious that due to regulations, something will need to change within the automobiles. There are so many ways to possibly improve it though, such as fuel types or completely new ideas that I think is what I am seeing beyond what most would see with this.

4. Regulation Change - Insurance Companies Face Cyber-Security Regulations

• A.)http://www2.deloitte.com/us/en/pages/regulatory/insurance-regulatory-outlook.html

• B.) Insurance companies have been vulnerable to cyber-attacks and now have cyber-security tests as a part of regulatory examinations. An opportunity exists for the creation of leading edge Cyber-Security programs specifically designed for insurance companies, as these are going to be needed and improved in the near future.

• C.)The prototypical customer for this opportunity would be any insurance company which is subject to these regulations.

• D.)With this regulation being implemented in 2016, I am sure that some company has designed something to solve this issue. The problem is that first models are often flawed, and I believe there is an opportunity for a tech company to branch off and specialize in Insurance Cyber Security and make leading edge, competitive programs and corner that market.

• E.)I saw this opportunity because insurance companies are some of the most profitable in the business world and control a lot of assets and make meaningful decisions. They would easily pay top dollar to ensure they are up to regulations and protect all of the information they control. Insurance also peaked my interest because my dad is an insurance salesman.

Testing the Hypothesis, Part 1

The Who: General aviation pilots flying alone in complex aircraft.

The What: In complex aircraft, it is difficult at times to read checklist items and perform them all while concentrating on flying the aircraft safely and efficiently.

The Why: Holding the checklist takes away at least one hand, reading the checklist takes yours eyes away from important instruments and from looking outside, and concentrating on the checklist tasks distracts your concentration from other essential duties.


Testing the Who: While most of the 5 people I talked to had a strong interest in finding a way to improve checklist usage, none of them felt that there was a need to improve it. They all said something along the lines of "Anything that can help you manage your workload when you are flying alone is great, but I wouldn't consider this to be a need within the flying community. I would be willing to give it a test run."

Testing the What: One of the people I interviewed, Kelsey Mulloy, mentioned that after several years of flying the checklist becomes a part of your routine and is just an afterthought. She did say it could help, but that there is not as great of a need as I initially thought there to be. Nobody said that they had any issues currently, but that something that could help them would peak their interest.

Testing the Why: Much like testing the what, most of the people I interviewed mentioned that it has become such a part of their routine that they didn't feel it was as distracting as it used to be. Perhaps my "Who" could be transferred to new general aviation pilots who could use help with cockpit management to increase safety.

Below are the links to my interviews with flight instructors, commercial pilots, and student pilots.

1. Jeff Wolfe, Chief Flight Instructor

https://soundcloud.com/user-240906264/interview-1

2-3.Jordan, Airline Pilot and Andy, Aspiring Flight Instructor

https://soundcloud.com/user-240906264/interview

4.Kelsey Mulloy, Flight Instructor

https://soundcloud.com/user-240906264/new-recording-2

5.Sebastian, Commercial Pilot

https://soundcloud.com/user-240906264/new-recording

My Entrepreneurship Story Tyler Mosley

I am taking this class because I need an upper division elective to satisfy my degree requirements and this class is online so I can take it even though I am not in Gainesville. I hope to use this class to keep me busy over the summer and help improve my GPA.

An experience I have with an entrepreneur is the founder of the flight school that I train at. He put almost all of his money and took out loans in order to lease a building, lease aircraft, get licensed, and hire flight instructors. The flight school has recently been named the top flight school in the United States 2 years in a row due to the founder's vision for creating a culture within the staff that promoted unity, belonging, and safety within the general aviation community.

Tyler Mosley Bug List

1. The traffic on Archer Road near Butler Plaza is backed up during all hours of the day during most months. I have rarely been on that section of Archer and not been in stop and go traffic.

• Why? There are no right hand turning lanes into several of the shops and plazas within that stretch of road which causes people to slow down to turn right and forces everyone behind them to slow down as well. 
• Why? Butler Plaza is relatively new and it was most likely not anticipated how much traffic it would receive from students at the University so turn lanes were not put in place. Instead, several traffic lights were put in place. 
• Why? It was cheaper to install traffic lights than pave new turn lanes.
• Why? The cost of the traffic lights was most likely lower than cost of digging up sidewalks, closing parts of the road, and the cost of new asphalt and paint.
• Why? The labor cost and materials cost for paving and expanding a new section of road is too high, as well as the cost of slowing even more traffic for construction on the road.

2. I receive too many spam phone calls on my cell phone, at least one a day.

• Why? My personal phone number has been given to these companies somehow.
• Why? I sign up for games or apps on my phone that sell my phone number to these companies. 
• Why? I spend a lot of time on my phone and like to use apps to pass the time and never read the agreement forms.
• Why? I have too much free time and get bored so I use my phone to pass the time.
• Why? I procrastinate on work or school assignments which gives me that free time.

3. News networks and media outlets are far too biased when reporting stories, whether its too conservative or too liberal. For example, Fox News is too conservative or CNN is to liberal.

• Why? News and media outlets spin stories to please or entertain their specific audiences.
• Why? They want to keep their audience watching, listening, or reading.
• Why? They have a personal agenda to be either conservatively or liberally biased.
• Why? They are funded by advertisements from traditionally conservative or liberal companies and corporations.
• Why? The viewers are not paying for the service and the news outlets must make money somehow.

4. My cell phone dies just a few hours after I take it off of the charger.

• Why? The battery runs out of charge.
• Why? I don't charge it as often as I probably need to.
• Why? My phone charger is almost broken.
• Why? I left it outside in the rain.
• Why? I was using it outside and forgot to bring it in when it began raining.

5. It is very rare that I end up eating a home-cooked meal or something other than fast food.

• Why? It is faster, cheaper, and easier to get fast food through a drive through.
• Why? The ingredients to make a meal cost more money as well as the time spent to cook the meal is far more than the time it takes to get fast food.
• Why? Typically, those ingredients are higher quality than the fast food. Also, most of the fast food is pre-cooked so it takes less time.

6. Paying extra fees at the airport when your luggage is overweight.

• Why? There is a fee for your bag being overweight.
• Why? The airlines need to make up for money lost in other areas.
• Why? The airlines often cut costs of tickets and make up for it with other hidden fees
• Why? They need to have the lowest ticket prices in order to be competitive.
• Why? There are several airlines for consumers to choose from and they often only look at the lowest ticket price, regardless of fees.

7. The amount of potholes in my neighborhood cause my car to need realignment very often.

• Why? The potholes are wide and deep and usually unavoidable.
• Why? The city refuses to fix them?
• Why? My neighborhood is outside of the city limits.
• Why? The cost of living is cheaper outside of city limits.
• Why? There are fewer services provided by the city.

8. Having so many different passwords to different accounts and websites makes them very easy to forget.

• Why? Several websites have different password requirements or make you update your password every so often.
• Why? To protect your information and accounts.
• Why? Hacking has become a much bigger threat in recent years.
• Why? Hackers are able to find flaws in security systems put in place by websites.
• Why? Websites are not investing enough in counter-hacking and security measures.

9. My laptop freezes once or twice a week and causes me to lose anything I haven't saved.

• Why? There are too many files and programs that cause it to crash.
• Why? My memory is almost filled up.
• Why? I don't take the time to delete old files or invest in a larger memory storage.
• Why? It takes time and discretion to delete files and costs money to upgrade my memory.
• Why? I don't want to delete files I may need later and I need to use my money for other needs.

10. The line at the Publix deli on 34th Street becomes way to long when chicken tender subs go on sale.

• Why? Several students flock to the deli when the subs are on sale creating a long line.
• Why? The subs take a long time to make.
• Why? The ingredients are not always prepared and ready to be made into a sub when customers arrive.
• Why? There is no one prepping the ingredients while another employee makes the subs.
• Why? Publix doesn't add additional staff to the deli when the subs go on sale at this location.

11. My electives needed to graduate are filled up for the summer and fall semesters.

• Why? I had a late registration date and they were filled before I could register.
• Why? Priority to these classes is not always given to seniors who need these classes to graduate.
• Why? Registration dates are given based on credit hours.
• Why? I have a low number of credit hours for a senior.
• Why? I had to drop a class during sophomore year.

12. I could not get an adviser's opinion on which classes to sign up for in the fall and summer to keep me on track.

• Why? I am not in Gainesville so I cannot go to a meeting with an adviser.
• Why? I am working at home for the summer.
• Why? Emailing an adviser during registration and drop/add may take several days to get a reply.
• Why? Academic advising is not offered over the phone.

13. I was changing my car tire and the two of the five bolts snapped in half.

• Why? I put too much pressure on the tire iron.
• Why? The bolts were stuck because someone had cross-threaded them and I needed to get the nuts off.
• Why? The garage that installed my tires used either the wrong nuts, bolts, or put them on wrong.
• Why? It was a cheaper garage so they probably did not have the correct nuts and bolts or did not know they were installing them wrong.

14.  Getting cavities.

• Why? You have to get fillings at the dentist because you have a cavity.
• Why? Eating to many things bad for your teeth or not brushing and flossing enough.
• Why? Getting tired and lazy and forgetting to brush or eating candy and drinking soda.
• Why? Its easy to fall asleep and forget to brush your teeth or be in a rush and forget to brush them in the morning.
• Why? Not making brushing your teeth an essential part of a daily routine.

15. Limited parking on the UF campus for students.

• Why? There is only so much room for parking spaces and garages on campus.
• Why? A lot of the spaces and garages are for faculty or people other than students.
• Why? Professors, administrators, and other faculty and staff do not live on or very close to campus thus need a vehicle to commute and spaces to park, leaving limited space for students. 
• Why? There are 50,000 students at UF and at least half of them have a car and need to park it in the limited space there is.

16. My bedroom gets too hot to sleep in at night during fall semesters.

• Why? My room is poorly insulated and does not keep the room cool.
• Why? Nights in Gainesville are very warm.
• Why? The temperature itself is warm and I have a thick blanket.
• Why? I do not have a fan and my A/C is not powerful enough to keep my room cool enough.

17. Having a bad thunderstorm ruin a planned day of boating and fishing.

• Why? You shouldn't take a boat out in a thunderstorm
• Why? You forgot to check the weather of the day you planned to go on your trip.

18. When people I have a professional relationship with take longer than 3 business days to respond to an important email.

• Why? The emails often contain time sensitive questions, information, or remarks.
• Why? Without a reply, I often am not able to move forward with a job, task, or assignment in a timely manner.
• Why? I may miss a deadline or become behind due to a late reply.

19. Talking to automated machines when trying to reach a customer service representative at Bank of America.

• Why? I needed to cancel my lost card and get a new one and wanted to talk to a real person.
• Why? Bank of America implemented automated responses to save money.
• Why? They made it very difficult to get to a customer service representative.
• Why? I had to go through several different automated responses and questions to get to a real person.
• Why? There was no option to forgo the automated responses and speak directly to a customer service representative.

20. The line at the DMV to get or renew a driver's license is always several hours long.

• Why? Most people need a license whether to have a form of ID or to drive.
• Why? The DMV is the place to go if you lose or need to renew or need to obtain a license. 
• Why? There are only a few staff members working whenever I have been.
• Why? The process can take several minutes to complete.
• Why? They need to verify address, identity, take your picture, and make the license.

Reflection :

I found this assignment difficult in respect to asking the "Whys" more than coming up with things that bug me. I am aware of a lot of the things that bug me but once I had to start asking why, I found it difficult because there were so many different reasons and they didn't always follow one another as to a sequence. The last 7 or 8 were extremely difficult while the rest were very easy for me.

Test Post

This is a test