My customer is probably a male 60-70% of the time and a female 30-40% of the time. It will typically be someone from the age of 19-30, with a small percentage being over 30 years old. They most likely do not have children, and if they do, they do not have more than one or two. They drive whatever car they can afford. The majority of them are student pilots, recreational pilots, charter pilots, and flight instructors. The reason they are mostly under 30 is because most flight instructors only use the job as a stepping stone to airlines or corporate jets where they will have a co-pilot. The same is true for charter pilots and student pilots, who will eventually make it to their career and have a person to do the role of my device. The customer has a strong desire to improve safety and is always looking for ways to decrease potential for accidents. The customer has a heavy and stressful workload and would like to find a way to decrease it.
I have most of the qualities listed above in common with my customer. I am a pilot who is training to be a flight instructor, I am 21, I have a heavy workload when flying and would like to find a way to reduce it, and safety is always at the forefront of my mind while I am flying. It is not a coincidence that I share these attributes because I would very easily be a customer for this product if someone else created it.
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