Tweaking the Innovation

Revenue Drivers

1. Physical device that plays audio checklists, briefs approaches, and performs call-outs.

• Charge for different quality levels of device (Base model, Advanced Model, Premium Model.

Core: Allows for safer and easier workload management within the cockpit for pilots

Tangible: Designed to fit in the cockpit, bluetooth or chord connection, solid construction, efficient battery, ergonomical button design, durable screen

Augmented: Warranty on the device

2. Downloadable software for approaches, checklists, and call-outs.

• Charge for different amounts of files.  ($20 for 1, $38 for 2 files, and $50 for 5 files)
• Combo Packages for files (5 checklists and 5 approaches for one price)

Core: Checklists that are easily downloadable onto the device for audio playback

Tangible: Error-free recording, appropriate voice inflections, accurate charts/checklists, large selection

Augmented: Having the audio charts/checklists certified by the FAA, different voice options (male, female, fast, slow, etc)

3.Accessories for the Physical Device

• Cases
• Chords
• Chargers
• Batteries
• Upgrades

Core: Add-Ons to improve functionality and increase customization of device.

Tangible: Higher memory units, bigger batteries, stronger, cases

Augmented: Personalized accessories