Social Capital:
1) Claude
-V: Claude's input and advice was invaluable to me. He advised me on how to design my product, how to seek a patent, how to word my application for a patent, etc.
-R: Claude is a rare commodity in that he teaches engineering and entrepreneurship and has created products with patents and sold them before. I don't know many other people who have done that.
-I: Anyone could imitate this if they found a similarly qualified person.
-N: There is no way I would have learned as much from Claude as I did from anyone else or my own research. He couldn't be substituted.
2) John
-V: I need a person with technology and programming skills to move forward with my product. John has those skills and experiences.
-R: Computer and software programmers are not that rare.
-I: Most people with a computer programming degree could imitate this skillset
-N: By skill set alone, he is easily substitutable.
3) Jonathan
-V: Jonathan is constantly around pilots and trying to improve their lives, and pilots would generally trust him if he were to offer up a new product or advice on a product.
-R: He is the only airport manager I know, so to me he is rare.
-I: If someone was able to find an airport manager, they could imitate his value.
-N: Because I do not know any other people in his position, I would argue he is not substitutable.
4) Jordan
-V: Jordan would have value in endorsing my product. As a flight instructor, his concern is safety and he said if the product improved safety he would definitely endorse it.
-R: Flight instructors are not rare at all so I could easily find more endorsers.
-I: Anyone could endorse anyone's product, flight instructor or not. Easily imitable.
-N: He is easily substituted for any other instructor. The more the better though.
5) Kelsey: Kelsey is also a flight instructor so her VRIN is the same as Jordan
6) Will: Will is also a flight instructor so his VRIN is the same as Jordan and Kelsey.
Human Capital:
7)Work Ethic
-V: A strong work ethic is extremely valuable today. Companies need people who can grind out their work and push things through and make things happen.
-R: Among young people, I am seeing a lack of work ethic in the majority of them.
-I: It can be imitated, but it is not something that changes overnight.
-N: It cannot be substituted. Without a strong work ethic, the product would be mediocre, if it was ever even created.
8) Flying Knowledge
-V: This is pretty valuable to my product. I need to know what the problem is and what new problems could arise from it that I'd need to solve.
-R: Most pilots would have the same knowledge base as me, varying based on experience.
-I: Easily imitable
-N: Not substitutable at all. Without the knowledge, I could not make this product happen.
9) People-Skills
-V: These are not so valuable to my product. They are only useful after my product is on the market.
-R: Several people have great people-skills.
-I: Easily copied, possibly even easily faked.
-N: I could still envision myself being successful without these.
10) Ability to Test Device
-V: I can firsthand test out the glitches in my product and what problems might be caused. I don't have to rely on an expert's opinion.
-R: I could find other pilot's to do it if I needed to.
-I: Only other pilots would have the ability to test their product, non-pilots would have to hire someone.
-N: Not having this would be like a chef not being able to taste his food. You would not be able to know if it is up to your standards.
My most important resource is Claude. He can mentor me through the entrepreneurial process and has given me advice, articles to read, and resources to use going forward in the process. There is a very strong chance I will continue with this idea after the class ends and Claude is one of the main people pushing and helping me.
Monday, June 27, 2016
Growing My Social Capital
1) John
John is a former roommate of mine who is a computer science major and has developed apps in the past and sold them. He is currently working as an iOS developer for a tech startup.
He will be the Domain Expert for this assignment. While he doesn't have any experience in aviation, he has the technological background to develop my product as an app or a device and program it to work the way I desire.
I met him through my fraternity and we became roommates about a year after meeting. I recently asked him if he would be willing to help me with this idea and he said he would be more than willing.
Our exchange with each other is good. We are close friends and lived together for a year so we get along well and are good at dividing work and accomplishing our own individual tasks for a broader goal.
Including him in my network will solve the problem of my lack of programming knowledge or skills and allow me to continue with my ideas without having to learn a whole new skill set.
2) Jim
Jim is the chief pilot for the company he works for. He has been flying for over 20 years and knows hundreds of other pilots.
He will be the "Market Expert" for this assignment. He represents a large portion of my market because he flies a twin engine, complex airplane by himself. He is exactly the type of pilot I have targeted for my product. He also knows several other pilots and how to communicate my ideas to them.
I am interning at the company Jim flies for and have had multiple conversations about my product and flying with him. He seems interested in my product and I enjoy talking to him about flying.
There really isn't a favor either of us have done for each other, but I am sure he would be glad to help me just as I am glad to help him. We have a good exchange between the two of us.
Jim is an experienced and well-known member of the flying community where I live and is my ideal customer. He would be able to help me market my product to other pilots and decide what features other pilots would like to see.
3) Jonathan
Jonathan is a general manager of an airport. He has worked at several airports throughout his career as well as an airline. Jonathan also has his pilot's license.
Jonathan will be the "Supplier" for this assignment. He runs the day to day operations of the airport and sells fuel, parking, rental cars, and other services to pilots.
Jonathan is my boss. I brought up my concerns for safety and checklists and he thought my idea was good.
Our exchange is what is normal between a boss and an intern. He asks me to do something and I do it. I wouldn't say they are favors since they are part of my job. Other than that, I think he would be willing to help me out and vice-versa.
He has access to pilots who fit my intended market every single day. He sees their needs and frustrations and could help me innovate new ideas and include my product among the products and services he already sells.
Reflection: This was actually one of the easier networking exercises I have done for this class. The main reason is due to the acquisition of my internship. I now have access to several people involved in the aviation community and it is easier to find people to interview or network with. If I didn't have this internship, this would have been the most difficult exercise because I was running out of pilots I knew who I could interview.
John is a former roommate of mine who is a computer science major and has developed apps in the past and sold them. He is currently working as an iOS developer for a tech startup.
He will be the Domain Expert for this assignment. While he doesn't have any experience in aviation, he has the technological background to develop my product as an app or a device and program it to work the way I desire.
I met him through my fraternity and we became roommates about a year after meeting. I recently asked him if he would be willing to help me with this idea and he said he would be more than willing.
Our exchange with each other is good. We are close friends and lived together for a year so we get along well and are good at dividing work and accomplishing our own individual tasks for a broader goal.
Including him in my network will solve the problem of my lack of programming knowledge or skills and allow me to continue with my ideas without having to learn a whole new skill set.
2) Jim
Jim is the chief pilot for the company he works for. He has been flying for over 20 years and knows hundreds of other pilots.
He will be the "Market Expert" for this assignment. He represents a large portion of my market because he flies a twin engine, complex airplane by himself. He is exactly the type of pilot I have targeted for my product. He also knows several other pilots and how to communicate my ideas to them.
I am interning at the company Jim flies for and have had multiple conversations about my product and flying with him. He seems interested in my product and I enjoy talking to him about flying.
There really isn't a favor either of us have done for each other, but I am sure he would be glad to help me just as I am glad to help him. We have a good exchange between the two of us.
Jim is an experienced and well-known member of the flying community where I live and is my ideal customer. He would be able to help me market my product to other pilots and decide what features other pilots would like to see.
3) Jonathan
Jonathan is a general manager of an airport. He has worked at several airports throughout his career as well as an airline. Jonathan also has his pilot's license.
Jonathan will be the "Supplier" for this assignment. He runs the day to day operations of the airport and sells fuel, parking, rental cars, and other services to pilots.
Jonathan is my boss. I brought up my concerns for safety and checklists and he thought my idea was good.
Our exchange is what is normal between a boss and an intern. He asks me to do something and I do it. I wouldn't say they are favors since they are part of my job. Other than that, I think he would be willing to help me out and vice-versa.
He has access to pilots who fit my intended market every single day. He sees their needs and frustrations and could help me innovate new ideas and include my product among the products and services he already sells.
Reflection: This was actually one of the easier networking exercises I have done for this class. The main reason is due to the acquisition of my internship. I now have access to several people involved in the aviation community and it is easier to find people to interview or network with. If I didn't have this internship, this would have been the most difficult exercise because I was running out of pilots I knew who I could interview.
Idea Napkin No. 2
Unfortunately, I only received one comment on my Idea Napkin No. 1 rather than four comments, so my feedback was minimal. I will still try to differentiate from the first Idea Napkin assignment based on feedback I've received on other assignments and through interviews.
Who am I?
My main skills are in regard to my people skills, flying skills, and the vision I have. People have told me I tend to be a very comfortable person to be around in a professional environment. I am also a great pilot, and I am always looking for ways to improve my flying and overall safety for pilots. If I were to go forward with this business, I am not sure whether I would want to sell it or keep improving it. It would not be something I would make my career out of, but more so to make money, improve safety, and boost my resume.
What am I offering to customers?
I am offering a product that will improve safety and efficiency in the cockpit during critical phases of flight for pilots who are alone. Airline pilots have a copilot to do checklists while they safely maneuver the plane, but a single pilot has to do both at the same time. My product will act as a co-pilot and read a checklist step by step and allow you to safely perform checklist steps without having to read it and take your eyes away from essential tasks.
Who are you offering it to?
Like I mentioned, airline pilots or pilots working in crews do not need this product. This product is for single pilots who would like to reduce their workload and enhance safety. Not all aircraft have complex checklists, and not all pilots need this product. So this product is designed for single pilots flying complex aircraft in busy or stressful conditions.
Why do they care?
Accidents can happen to anyone, anywhere, and anytime. Flying is no different, in fact it is worse. As a pilot, the customer will already know how important safety and using all available resources is. If this product will actually improve safety, most pilots will at least give it a trial run.
What are my core competencies?
I have a strong work ethic, am personable, honest, and knowledgeable in regards to flying and safety concerns. I want to improve safety in an area of my life, and I will apply my work ethic to the solution to create a reliable product at a fair price. I know what the product needs to have in order to improve safety without causing any problems or being too confusing to use.
Feedback Memo: I didn't get much from the actual feedback on this assignment, but I will use some other feedback I received. The five things I took away from my feedback are the following:
1. Price and style do not matter when the product's goal is improving safety. Most people will pay more if it will truly improve safety.
2. Quality and durability are the most important factors to the customer. The product needs to be easy to use, do what it is supposed to do, do it well, and not be susceptible to breaking (If it is a physical product) or glitching (If it is an app).
3. The main concern for this product is that it could foster complacency or could cause more background noise and make pilots' workload harder. I will have to find ways to mitigate those concerns.
4. So far, nothing like this exists on the market and I am going about this the right way. I should begin looking for ways to patent it and people who would be able to help with the programming aspect. (According to one of my interviews.)
5. Only certain pilots will need this because crew environments already have the checklist function built into the crew dynamics.
I incorporated these into my new Idea Napkin by making safety the main point and narrowing my customer segment. I also used some feedback I received about myself into my core competencies.
Who am I?
My main skills are in regard to my people skills, flying skills, and the vision I have. People have told me I tend to be a very comfortable person to be around in a professional environment. I am also a great pilot, and I am always looking for ways to improve my flying and overall safety for pilots. If I were to go forward with this business, I am not sure whether I would want to sell it or keep improving it. It would not be something I would make my career out of, but more so to make money, improve safety, and boost my resume.
What am I offering to customers?
I am offering a product that will improve safety and efficiency in the cockpit during critical phases of flight for pilots who are alone. Airline pilots have a copilot to do checklists while they safely maneuver the plane, but a single pilot has to do both at the same time. My product will act as a co-pilot and read a checklist step by step and allow you to safely perform checklist steps without having to read it and take your eyes away from essential tasks.
Who are you offering it to?
Like I mentioned, airline pilots or pilots working in crews do not need this product. This product is for single pilots who would like to reduce their workload and enhance safety. Not all aircraft have complex checklists, and not all pilots need this product. So this product is designed for single pilots flying complex aircraft in busy or stressful conditions.
Why do they care?
Accidents can happen to anyone, anywhere, and anytime. Flying is no different, in fact it is worse. As a pilot, the customer will already know how important safety and using all available resources is. If this product will actually improve safety, most pilots will at least give it a trial run.
What are my core competencies?
I have a strong work ethic, am personable, honest, and knowledgeable in regards to flying and safety concerns. I want to improve safety in an area of my life, and I will apply my work ethic to the solution to create a reliable product at a fair price. I know what the product needs to have in order to improve safety without causing any problems or being too confusing to use.
Feedback Memo: I didn't get much from the actual feedback on this assignment, but I will use some other feedback I received. The five things I took away from my feedback are the following:
1. Price and style do not matter when the product's goal is improving safety. Most people will pay more if it will truly improve safety.
2. Quality and durability are the most important factors to the customer. The product needs to be easy to use, do what it is supposed to do, do it well, and not be susceptible to breaking (If it is a physical product) or glitching (If it is an app).
3. The main concern for this product is that it could foster complacency or could cause more background noise and make pilots' workload harder. I will have to find ways to mitigate those concerns.
4. So far, nothing like this exists on the market and I am going about this the right way. I should begin looking for ways to patent it and people who would be able to help with the programming aspect. (According to one of my interviews.)
5. Only certain pilots will need this because crew environments already have the checklist function built into the crew dynamics.
I incorporated these into my new Idea Napkin by making safety the main point and narrowing my customer segment. I also used some feedback I received about myself into my core competencies.
My Customer's Avatar
My customer is probably a male 60-70% of the time and a female 30-40% of the time. It will typically be someone from the age of 19-30, with a small percentage being over 30 years old. They most likely do not have children, and if they do, they do not have more than one or two. They drive whatever car they can afford. The majority of them are student pilots, recreational pilots, charter pilots, and flight instructors. The reason they are mostly under 30 is because most flight instructors only use the job as a stepping stone to airlines or corporate jets where they will have a co-pilot. The same is true for charter pilots and student pilots, who will eventually make it to their career and have a person to do the role of my device. The customer has a strong desire to improve safety and is always looking for ways to decrease potential for accidents. The customer has a heavy and stressful workload and would like to find a way to decrease it.
I have most of the qualities listed above in common with my customer. I am a pilot who is training to be a flight instructor, I am 21, I have a heavy workload when flying and would like to find a way to reduce it, and safety is always at the forefront of my mind while I am flying. It is not a coincidence that I share these attributes because I would very easily be a customer for this product if someone else created it.
I have most of the qualities listed above in common with my customer. I am a pilot who is training to be a flight instructor, I am 21, I have a heavy workload when flying and would like to find a way to reduce it, and safety is always at the forefront of my mind while I am flying. It is not a coincidence that I share these attributes because I would very easily be a customer for this product if someone else created it.
Sunday, June 19, 2016
Liberennials
This word is a mix of the word liberal and millennial. I decided to go with this because there much like a difference in people's beliefs within a political party, there is also a difference in beliefs due to people's age. Liberennials is a word to describe millennials who are not traditionally liberal in their political beliefs, but a different kind of liberal. I specifically used this word for in place of "millennials" whenever talking or reading about young democrats or young Bernie Sanders supporters. A few people took offense to the word, but I quickly told them it was not intended to be an insult, just to differentiate between liberal and conservative millennials and young and old democrats. It hasn't really caught on, and I think most people have ignored it for the most part.
Alternative and Post Purchase Evaluation
Disclaimer: I was unable to find any pilots available to interview, but I was able to find 3 people who knew or were related to pilots who were able to answer these questions.
Claude
https://soundcloud.com/user-240906264/claude-charron-figuring-out-buyer-behavior-2
Jay
https://soundcloud.com/user-240906264/jay
Jared
https://soundcloud.com/user-240906264/jared
Summary: All three of them agreed that based on the pilots they knew, they would think that price wouldn't be an important factor when evaluating alternatives where as quality, durability, and functionality all would be. They also said that while most pilots tend to have a certain "style", the style or design of the product would be a benefit, but not a factor in a decision. Jared and Jay were both able to say that the product's price was not important and that the person would most likely buy it in a store rather than online so that they could hold it and ask questions before buying it. Claude was the most insightful interview as he does engineering and design classes for students at a high school in Miami, and was able to give great feedback. Claude's main point was that if it provided a safer alternative to a current method, than price was a moot point and that the purchase was good. If it hindered safety or took longer than the current method, it was a bad purchase.
Price: Not Important
Quality: Extremely Important
Durability: Important
Style: Beneficial, not a deciding factor
Online: Would research online, but buy in store
Store: Most likely to be purchased in store.
Important Factors After Purchase: Funcionality, does it do what it says it does and do it well
Good Purchase: It saves time and increases safety, it's durable.
Bad Purchase: It hinders safety, takes more time, or breaks easily
Claude
https://soundcloud.com/user-240906264/claude-charron-figuring-out-buyer-behavior-2
Jay
https://soundcloud.com/user-240906264/jay
Jared
https://soundcloud.com/user-240906264/jared
Summary: All three of them agreed that based on the pilots they knew, they would think that price wouldn't be an important factor when evaluating alternatives where as quality, durability, and functionality all would be. They also said that while most pilots tend to have a certain "style", the style or design of the product would be a benefit, but not a factor in a decision. Jared and Jay were both able to say that the product's price was not important and that the person would most likely buy it in a store rather than online so that they could hold it and ask questions before buying it. Claude was the most insightful interview as he does engineering and design classes for students at a high school in Miami, and was able to give great feedback. Claude's main point was that if it provided a safer alternative to a current method, than price was a moot point and that the purchase was good. If it hindered safety or took longer than the current method, it was a bad purchase.
Price: Not Important
Quality: Extremely Important
Durability: Important
Style: Beneficial, not a deciding factor
Online: Would research online, but buy in store
Store: Most likely to be purchased in store.
Important Factors After Purchase: Funcionality, does it do what it says it does and do it well
Good Purchase: It saves time and increases safety, it's durable.
Bad Purchase: It hinders safety, takes more time, or breaks easily
Halfway Reflection
ENT 3003 is not the hardest class or the most boring class you will take here at the University of Florida. What it will be is a class that puts you out of your comfort zone and makes you think in a way you maybe hadn't before. Several assignments involve interviewing people, and since I am the type of student who submits assignments last minute, I have had to start working more in advance of deadlines in order to finish. For me, I wanted to settle for a C in this class once I realized how much interviewing and seemingly odd assignments there were. However, I remembered that I took this class to boost my GPA, and kept working and eventually started really liking my idea that I came up with, and after reading the Wright Brothers book, I saw how hard they were able to work outside of their comfort zones and that inspired me to work even harder. If you are considering taking this class next year, I'd first tell you to make sure you plan all of your work ahead of time so you don't get caught in situations like I did, regardless of if you think you can do it either way. Then, I would tell you to really take time to find a solution to a problem that you not only think is viable, but that you also would really be interested in. It makes the assignments easier knowing that they interest you. Lastly, I would tell you to really give honest feedback on other students' ideas. You may be in it for the grade only, but they may actually want to see how other people view their idea. Don't be afraid to give constructive criticism. The work won't be hard. Some of it will even be fun. The main thing to know going into this class is that it takes time, and the more critically you think going forward, the easier the class becomes.
Sunday, June 12, 2016
Idea Napkin No. 1
I am a pilot who is seeking to earn his Flight Instructor Certificate. I have a profound desire to enhance safety in small aircraft and create a safe, efficient, and fun attitude for pilots. My goal in life is to do as much as I possibly can to benefit the aviation community as a pilot, entrepreneur, and any other way possible.
I am offering to customers a device that will allow an audio playback of aircraft check-lists, which any pilot will tell you are an essential part of their routine, so that pilots flying alone will not have to worry about the distraction of taking their eyes off of the instruments or surroundings in order to perform necessary actions.
I am offering this product to pilots of small aircraft who struggle with a heavy workload due to flying alone or with passengers who would not be of help. Pilots who look to increase their safety and manage a workload at a convenient cost. Any pilot of any small aircraft flying alone would be in the market for this device.
They care because the number one goal of any pilot is to safely perform flights for whatever purpose they are flying. Safety is always the number one concern for pilots, and this is a way to limit distractions and enhance safety.
My competencies involve a strong business mind and knowledge of aviation and accidents in aviation. I have a strong knowledge of what would be needed for this device and a great network of people to help me create it.
Most of these elements do fit together. The main aspect that is lacking is my lack of programming expertise. I would have no idea how to set that up and it would take years to learn to program a device like this properly without help.
I am offering to customers a device that will allow an audio playback of aircraft check-lists, which any pilot will tell you are an essential part of their routine, so that pilots flying alone will not have to worry about the distraction of taking their eyes off of the instruments or surroundings in order to perform necessary actions.
I am offering this product to pilots of small aircraft who struggle with a heavy workload due to flying alone or with passengers who would not be of help. Pilots who look to increase their safety and manage a workload at a convenient cost. Any pilot of any small aircraft flying alone would be in the market for this device.
They care because the number one goal of any pilot is to safely perform flights for whatever purpose they are flying. Safety is always the number one concern for pilots, and this is a way to limit distractions and enhance safety.
My competencies involve a strong business mind and knowledge of aviation and accidents in aviation. I have a strong knowledge of what would be needed for this device and a great network of people to help me create it.
Most of these elements do fit together. The main aspect that is lacking is my lack of programming expertise. I would have no idea how to set that up and it would take years to learn to program a device like this properly without help.
Week 7 Reading Reflection
For the first reading reflection, I chose the Wright Brothers by David McCullough due to the fact that my idea is based on a device that will aid pilots.
What surprised me the most about the Wright brothers was there relentless work ethic and their consistency of character. Throughout the entire book, there were several mentions of the brothers humility, values, and abstinence from drinking or smoking. I was also surprised by the fact that neither of them ever married and that Wilbur died at such a young age of 45 years old.
The work ethic of the brothers was one of the key themes throughout the reading. Working hard in their newspaper business, transitioning to a bicycle shop, and then experimenting with aviation, they always were trying to be the best at what they did. Self-funding and refusing financing from wealthy supporters, the brothers prided themselves on their ability to work hard and make it on their own. They embodied the iconic image of an industrial man in 20th century America. Greeted with constant failure, subject to the harshest criticisms, and faced with injury and deaths, the brothers would never give up. That is what I most admired about them.
The least admirable quality I found with the brothers was they were always so high strung and so private. It would be really interesting to get to see more into their personal lives and who they were around friends, but there isn't too much to know there because they were always guarded.
The Wrights encountered extreme failure throughout their entire lives. I wish I had counted how many times they had a glider or plane broken while being shipped, due to a crash, or due to chance events like a piston-head exploding. Orville was nearly killed in a crash at Fort Myer, Virginia and an army lieutenant was killed in that same crash. They were scolded and referred to as fools. Even when they had succeeded in flight, the US government wouldn't even attempt to come and see what they had accomplished to help further their progress. They just kept working anyways. Even after being shut down and called liars, they never quit and improved their machines and took to Europe and became celebrities. It took nearly four years before the world took notice that the brothers had achieved flight.
The Wrights never went to or graduated college. They were, however, skilled in crafting and mechanical handiwork. They were also competent readers and were adamant about learning anything they could. If they needed to add something to their plane, (motors and propellers) they read everything they could on the subject to be able to craft and utilize it. They were incredible researchers and adept at applying what they learned to their work.
The part of the reading that confused me the most was that it took so long for people to take notice of what was going on. The Wright brothers had flown in 1903, and were conducting flights for almost four years before their achievements began to be realized. The government of their country had seen pictures and testimonies of the flights and yet were too stubborn to investigate it.
I would ask if Wilbur had any idea where he expected aviation to be 40 years in the future. Orville was able to see the advancements of Jet technology through World War II, but Wilbur died before any major breakthroughs. I would want to know what his thoughts on future innovation would be. I would also ask if one of them would like me to take them flying in a modern airplane.
Their opinion of hard work was that it was necessary and honorable, and it was part of their every day lives. I like to think I agree with that, but I don't necessarily always live by it as they did.
What surprised me the most about the Wright brothers was there relentless work ethic and their consistency of character. Throughout the entire book, there were several mentions of the brothers humility, values, and abstinence from drinking or smoking. I was also surprised by the fact that neither of them ever married and that Wilbur died at such a young age of 45 years old.
The work ethic of the brothers was one of the key themes throughout the reading. Working hard in their newspaper business, transitioning to a bicycle shop, and then experimenting with aviation, they always were trying to be the best at what they did. Self-funding and refusing financing from wealthy supporters, the brothers prided themselves on their ability to work hard and make it on their own. They embodied the iconic image of an industrial man in 20th century America. Greeted with constant failure, subject to the harshest criticisms, and faced with injury and deaths, the brothers would never give up. That is what I most admired about them.
The least admirable quality I found with the brothers was they were always so high strung and so private. It would be really interesting to get to see more into their personal lives and who they were around friends, but there isn't too much to know there because they were always guarded.
The Wrights encountered extreme failure throughout their entire lives. I wish I had counted how many times they had a glider or plane broken while being shipped, due to a crash, or due to chance events like a piston-head exploding. Orville was nearly killed in a crash at Fort Myer, Virginia and an army lieutenant was killed in that same crash. They were scolded and referred to as fools. Even when they had succeeded in flight, the US government wouldn't even attempt to come and see what they had accomplished to help further their progress. They just kept working anyways. Even after being shut down and called liars, they never quit and improved their machines and took to Europe and became celebrities. It took nearly four years before the world took notice that the brothers had achieved flight.
The Wrights never went to or graduated college. They were, however, skilled in crafting and mechanical handiwork. They were also competent readers and were adamant about learning anything they could. If they needed to add something to their plane, (motors and propellers) they read everything they could on the subject to be able to craft and utilize it. They were incredible researchers and adept at applying what they learned to their work.
The part of the reading that confused me the most was that it took so long for people to take notice of what was going on. The Wright brothers had flown in 1903, and were conducting flights for almost four years before their achievements began to be realized. The government of their country had seen pictures and testimonies of the flights and yet were too stubborn to investigate it.
I would ask if Wilbur had any idea where he expected aviation to be 40 years in the future. Orville was able to see the advancements of Jet technology through World War II, but Wilbur died before any major breakthroughs. I would want to know what his thoughts on future innovation would be. I would also ask if one of them would like me to take them flying in a modern airplane.
Their opinion of hard work was that it was necessary and honorable, and it was part of their every day lives. I like to think I agree with that, but I don't necessarily always live by it as they did.
Saturday, June 4, 2016
Tweaking the Innovation
Revenue Drivers
1. Physical device that plays audio checklists, briefs approaches, and performs call-outs.
2. Downloadable software for approaches, checklists, and call-outs.
3.Accessories for the Physical Device
1. Physical device that plays audio checklists, briefs approaches, and performs call-outs.
- Charge for different quality levels of device (Base model, Advanced Model, Premium Model.
Tangible: Designed to fit in the cockpit, bluetooth or chord connection, solid construction, efficient battery, ergonomical button design, durable screen
Augmented: Warranty on the device
2. Downloadable software for approaches, checklists, and call-outs.
- Charge for different amounts of files. ($20 for 1, $38 for 2 files, and $50 for 5 files)
- Combo Packages for files (5 checklists and 5 approaches for one price)
Tangible: Error-free recording, appropriate voice inflections, accurate charts/checklists, large selection
Augmented: Having the audio charts/checklists certified by the FAA, different voice options (male, female, fast, slow, etc)
3.Accessories for the Physical Device
- Cases
- Chords
- Chargers
- Batteries
- Upgrades
Tangible: Higher memory units, bigger batteries, stronger, cases
Augmented: Personalized accessories
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