Idea Napkin No. 2

Unfortunately, I only received one comment on my Idea Napkin No. 1 rather than four comments, so my feedback was minimal. I will still try to differentiate from the first Idea Napkin assignment based on feedback I've received on other assignments and through interviews.


Who am I?


My main skills are in regard to my people skills, flying skills, and the vision I have. People have told me I tend to be a very comfortable person to be around in a professional environment. I am also a great pilot, and I am always looking for ways to improve my flying and overall safety for pilots. If I were to go forward with this business, I am not sure whether I would want to sell it or keep improving it. It would not be something I would make my career out of, but more so to make money, improve safety, and boost my resume.


What am I offering to customers?


I am offering a product that will improve safety and efficiency in the cockpit during critical phases of flight for pilots who are alone. Airline pilots have a copilot to do checklists while they safely maneuver the plane, but a single pilot has to do both at the same time. My product will act as a co-pilot and read a checklist step by step and allow you to safely perform checklist steps without having to read it and take your eyes away from essential tasks.


Who are you offering it to?


Like I mentioned, airline pilots or pilots working in crews do not need this product. This product is for single pilots who would like to reduce their workload and enhance safety. Not all aircraft have complex checklists, and not all pilots need this product. So this product is designed for single pilots flying complex aircraft in busy or stressful conditions.


Why do they care?


Accidents can happen to anyone, anywhere, and anytime. Flying is no different, in fact it is worse. As a pilot, the customer will already know how important safety and using all available resources is. If this product will actually improve safety, most pilots will at least give it a trial run.


What are my core competencies?


I have a strong work ethic, am personable, honest, and knowledgeable in regards to flying and safety concerns. I want to improve safety in an area of my life, and I will apply my work ethic to the solution to create a reliable product at a fair price. I know what the product needs to have in order to improve safety without causing any problems or being too confusing to use.




Feedback Memo: I didn't get much from the actual feedback on this assignment, but I will use some other feedback I received. The five things I took away from my feedback are the following:


1. Price and style do not matter when the product's goal is improving safety. Most people will pay more if it will truly improve safety.


2. Quality and durability are the most important factors to the customer. The product needs to be easy to use, do what it is supposed to do, do it well, and not be susceptible to breaking (If it is a physical product) or glitching (If it is an app).


3. The main concern for this product is that it could foster complacency or could cause more background noise and make pilots' workload harder. I will have to find ways to mitigate those concerns.


4. So far, nothing like this exists on the market and I am going about this the right way. I should begin looking for ways to patent it and people who would be able to help with the programming aspect. (According to one of my interviews.)


5. Only certain pilots will need this because crew environments already have the checklist function built into the crew dynamics.


I incorporated these into my new Idea Napkin by making safety the main point and narrowing my customer segment. I also used some feedback I received about myself into my core competencies.