Monday, June 27, 2016

My Customer's Avatar

My customer is probably a male 60-70% of the time and a female 30-40% of the time. It will typically be someone from the age of 19-30, with a small percentage being over 30 years old. They most likely do not have children, and if they do, they do not have more than one or two. They drive whatever car they can afford. The majority of them are student pilots, recreational pilots, charter pilots, and flight instructors. The reason they are mostly under 30 is because most flight instructors only use the job as a stepping stone to airlines or corporate jets where they will have a co-pilot. The same is true for charter pilots and student pilots, who will eventually make it to their career and have a person to do the role of my device. The customer has a strong desire to improve safety and is always looking for ways to decrease potential for accidents. The customer has a heavy and stressful workload and would like to find a way to decrease it.


I have most of the qualities listed above in common with my customer. I am a pilot who is training to be a flight instructor, I am 21, I have a heavy workload when flying and would like to find a way to reduce it, and safety is always at the forefront of my mind while I am flying. It is not a coincidence that I share these attributes because I would very easily be a customer for this product if someone else created it.



 

Sunday, June 19, 2016

Liberennials

This word is a mix of the word liberal and millennial. I decided to go with this because there much like a difference in people's beliefs within a political party, there is also a difference in beliefs due to people's age. Liberennials is a word to describe millennials who are not traditionally liberal in their political beliefs, but a different kind of liberal. I specifically used this word for in place of "millennials" whenever talking or reading about young democrats or young Bernie Sanders supporters. A few people took offense to the word, but I quickly told them it was not intended to be an insult, just to differentiate between liberal and conservative millennials and young and old democrats. It hasn't really caught on, and I think most people have ignored it for the most part.

Alternative and Post Purchase Evaluation

Disclaimer: I was unable to find any pilots available to interview, but I was able to find 3 people who knew or were related to pilots who were able to answer these questions.

Claude
https://soundcloud.com/user-240906264/claude-charron-figuring-out-buyer-behavior-2

Jay
https://soundcloud.com/user-240906264/jay

Jared
https://soundcloud.com/user-240906264/jared

Summary: All three of them agreed that based on the pilots they knew, they would think that price wouldn't be an important factor when evaluating alternatives where as quality, durability, and functionality all would be. They also said that while most pilots tend to have a certain "style", the style or design of the product would be a benefit, but not a factor in a decision. Jared and Jay were both able to say that the product's price was not important and that the person would most likely buy it in a store rather than online so that they could hold it and ask questions before buying it. Claude was the most insightful interview as he does engineering and design classes for students at a high school in Miami, and was able to give great feedback. Claude's main point was that if it provided a safer alternative to a current method, than price was a moot point and that the purchase was good. If it hindered safety or took longer than the current method, it was a bad purchase.

Price: Not Important
Quality: Extremely Important
Durability: Important
Style: Beneficial, not a deciding factor

Online: Would research online, but buy in store
Store: Most likely to be purchased in store.

Important Factors After Purchase: Funcionality, does it do what it says it does and do it well
Good Purchase: It saves time and increases safety, it's durable.
Bad Purchase: It hinders safety, takes more time, or breaks easily

Halfway Reflection

ENT 3003 is not the hardest class or the most boring class you will take here at the University of Florida. What it will be is a class that puts you out of your comfort zone and makes you think in a way you maybe hadn't before. Several assignments involve interviewing people, and since I am the type of student who submits assignments last minute, I have had to start working more in advance of deadlines in order to finish. For me, I wanted to settle for a C in this class once I realized how much interviewing and seemingly odd assignments there were. However, I remembered that I took this class to boost my GPA, and kept working and eventually started really liking my idea that I came up with, and after reading the Wright Brothers book, I saw how hard they were able to work outside of their comfort zones and that inspired me to work even harder. If you are considering taking this class next year, I'd first tell you to make sure you plan all of your work ahead of time so you don't get caught in situations like I did, regardless of if you think you can do it either way. Then, I would tell you to really take time to find a solution to a problem that you not only think is viable, but that you also would really be interested in. It makes the assignments easier knowing that they interest you. Lastly, I would tell you to really give honest feedback on other students' ideas. You may be in it for the grade only, but they may actually want to see how other people view their idea. Don't be afraid to give constructive criticism. The work won't be hard. Some of it will even be fun. The main thing to know going into this class is that it takes time, and the more critically you think going forward, the easier the class becomes.

Sunday, June 12, 2016

Idea Napkin No. 1

I am a pilot who is seeking to earn his Flight Instructor Certificate. I have a profound desire to enhance safety in small aircraft and create a safe, efficient, and fun attitude for pilots. My goal in life is to do as much as I possibly can to benefit the aviation community as a pilot, entrepreneur, and any other way possible.

I am offering to customers a device that will allow an audio playback of aircraft check-lists, which any pilot will tell you are an essential part of their routine, so that pilots flying alone will not have to worry about the distraction of taking their eyes off of the instruments or surroundings in order to perform necessary actions.

I am offering this product to pilots of small aircraft who struggle with a heavy workload due to flying alone or with passengers who would not be of help. Pilots who look to increase their safety and manage a workload at a convenient cost. Any pilot of any small aircraft flying alone would be in the market for this device.

They care because the number one goal of any pilot is to safely perform flights for whatever purpose they are flying. Safety is always the number one concern for pilots, and this is a way to limit distractions and enhance safety.

My competencies involve a strong business mind and knowledge of aviation and accidents in aviation. I have a strong knowledge of what would be needed for this device and a great network of people to help me create it.

Most of these elements do fit together. The main aspect that is lacking is my lack of programming expertise. I would have no idea how to set that up and it would take years to learn to program a device like this properly without help.

Week 7 Reading Reflection

For the first reading reflection, I chose the Wright Brothers by David McCullough due to the fact that my idea is based on a device that will aid pilots.

What surprised me the most about the Wright brothers was there relentless work ethic and their consistency of character. Throughout the entire book, there were several mentions of the brothers humility, values, and abstinence from drinking or smoking. I was also surprised by the fact that neither of them ever married and that Wilbur died at such a young age of 45 years old.

The work ethic of the brothers was one of the key themes throughout the reading. Working hard in their newspaper business, transitioning to a bicycle shop, and then experimenting with aviation, they always were trying to be the best at what they did. Self-funding and refusing financing from wealthy supporters, the brothers prided themselves on their ability to work hard and make it on their own. They embodied the iconic image of an industrial man in 20th century America. Greeted with constant failure, subject to the harshest criticisms, and faced with injury and deaths, the brothers would never give up. That is what I most admired about them.

The least admirable quality I found with the brothers was they were always so high strung and so private. It would be really interesting to get to see more into their personal lives and who they were around friends, but there isn't too much to know there because they were always guarded.

The Wrights encountered extreme failure throughout their entire lives. I wish I had counted how many times they had a glider or plane broken while being shipped, due to a crash, or due to chance events like a piston-head exploding. Orville was nearly killed in a crash at Fort Myer, Virginia and an army lieutenant was killed in that same crash. They were scolded and referred to as fools. Even when they had succeeded in flight, the US government wouldn't even attempt to come and see what they had accomplished to help further their progress. They just kept working anyways. Even after being shut down and called liars, they never quit and improved their machines and took to Europe and became celebrities. It took nearly four years before the world took notice that the brothers had achieved flight.

The Wrights never went to or graduated college. They were, however, skilled in crafting and mechanical handiwork. They were also competent readers and were adamant about learning anything they could. If they needed to add something to their plane, (motors and propellers) they read everything they could on the subject to be able to craft and utilize it. They were incredible researchers and adept at applying what they learned to their work.

The part of the reading that confused me the most was that it took so long for people to take notice of what was going on. The Wright brothers had flown in 1903, and were conducting flights for almost four years before their achievements began to be realized. The government of their  country had seen pictures and testimonies of the flights and yet were too stubborn to investigate it.

I would ask if Wilbur had any idea where he expected aviation to be 40 years in the future. Orville was able to see the advancements of Jet technology through World War II, but Wilbur died before any major breakthroughs. I would want to know what his thoughts on future innovation would be. I would also ask if one of them would like me to take them flying in a modern airplane.

Their opinion of hard work was that it was necessary and honorable, and it was part of their every day lives. I like to think I agree with that, but I don't necessarily always live by it as they did.

Saturday, June 4, 2016

Tweaking the Innovation

Revenue Drivers

1. Physical device that plays audio checklists, briefs approaches, and performs call-outs.

  • Charge for different quality levels of device (Base model, Advanced Model, Premium Model.
Core: Allows for safer and easier workload management within the cockpit for pilots
Tangible: Designed to fit in the cockpit, bluetooth or chord connection, solid construction, efficient battery, ergonomical button design, durable screen
Augmented: Warranty on the device

2. Downloadable software for approaches, checklists, and call-outs.
  • Charge for different amounts of files.  ($20 for 1, $38 for 2 files, and $50 for 5 files)
  • Combo Packages for files (5 checklists and 5 approaches for one price)
Core: Checklists that are easily downloadable onto the device for audio playback
Tangible: Error-free recording, appropriate voice inflections, accurate charts/checklists, large selection
Augmented: Having the audio charts/checklists certified by the FAA, different voice options (male, female, fast, slow, etc)

3.Accessories for the Physical Device
  • Cases
  • Chords
  • Chargers
  • Batteries
  • Upgrades
Core: Add-Ons to improve functionality and increase customization of device.
Tangible: Higher memory units, bigger batteries, stronger, cases
Augmented: Personalized accessories